2 rooms


Morgane MOULIN
25, rue Richebourg

Tel. : show number


Why not arrange your corporate event at the Maison de La Vache qui Rit? Conventions, seminars, product launches, press meetings are always much better when you add a pinch of good humour! Joyful, convivial, irreverent, synonymous with flavour sensations that are linked to our childhood, the most famous cow of them all has been laughing for nearly one hundred years and deserved a home that was worthy of its reputation. Created in 2009 under the initiative of Catherine Sauvin – the youngest daughter of Léon Bel – and Bernard Hanet, the Maison de La Vache qui Rit was built on the very site where the brand was born in 1921 in Lons-le-Saunier, in the heart of the Jura. Since opening, the Maison de La Vache qui Rit has become a reference point for remembering the brand. It offers a unique glimpse into one of the most impressive French industrial and marketing adventures of the 20th Century. It now presents new scenography that was dreamed up by the Encore Heureux firm of architects in collaboration with Atelier Zou in Lons-le-Saunier. More than a museum, this centre is also a space where the values of the brand itself are reinterpreted. It therefore embodies the very same generosity, the same capacity for exchanges and encounters. Visitors are invited to be amazed, to escape, to explore, to share and to inhabit this venue. It is indeed a place where there is always something happening to delight young and old alike! From Jules Bel’s very first cheese maturing workshop to the conquest of new markets, the scenography takes us back in time through the industrial and advertising history of La Vache qui Rit and the Bel Group. It is enhanced by the evolution and innovations of the group, providing evidence in this way of the great dynamism of the brand and of the teams that bring it to life. But the mission of the Maison de La Vache qui Rit, driven through its cultural and artistic programme, is also to go beyond the representation of the brand and to associate its values to contemporary activities and unexpected events.

Meeting spaces

Surname area In a cocktail reception in theatre In training In U In a meeting Dining
Auditorium - - 100 - - - -
Salle de réunion - - - 20 20 20 -


Free Invoiced
Broadband Internet
Cordless microphone
DVD player
Fixed microphone
Note pads
Portable screen
Sound system
Wall-mounted screen


Residential -
Semi-residential -
Day -
Half day package -
room rental -
The Maison de La Vache qui Rit organises tailor-made events. Full of ideas, reactive and attentive, the team at the Maison de La Vache qui Rit will do all it takes to welcome you. > Hire the auditorium > Welcome receptions (premium or soft) > Cocktail rec

Leisure on site

Visits and entertainments based around the permanent and temporary exhibitions. You can also take advantage of our cookery workshop as you create and explore recipes that blend local flavours and Bel products.

Leisure nearby

Cookery courses, wine appreciation soirées, spa relaxation evenings, Laughing Cow quiz, golf for beginners, days out in the Jura along the wine routes, Casino nights and numerous other possibilities and themes that will give your break its unique character.

Position on the map

useful information

By rail Lons-le-Saunier, Dole or Bourg-en-Bresse railway stations with car hire or transport by taxi.
By road Access from the national Road or the Motorway > Dôle / Dijon / Besançon > Lyon / Mâcon / Bourg-en-Bresse > Pontarlier / Oyonnax / Lausanne / Genève
Opening / closing Please contact us directly, as we are able to welcome you even when the site is closed to the general public.


  • Express Lyon
  • Express Switzerland


  • Personalised signposting
  • mobile phones
  • secretary / hostess